CubaDupa rebrand


A re-imagination of the brand identity
for Wellington’s annual street festival, CubaDupa.

This rebrand plays on audience-inclusive language, with an unapologetically bold visual narrative putting a fun and vibrant spin on the current CubaDupa identity. 


︎︎︎ Print & digital
︎︎︎ Brand identity
︎︎︎ Visual narrative





︎︎︎ SOPHIE WELLS


Hello! I’m Sophie, and I’m a designer living in Wellington, Aotearoa. 
Feel free to get in touch with me—I’m always keen for a conversation :-)

Bachelor of Design
First Class Honours
Visual Communication Design
Massey University, Wellington
2017–2020

Member of the International
Society of Type Designers
(MISTD)


︎Get in touch!





Modus identity


Modus is an exhibition celebrating the intimate tactility of slow, handmade design processes.

The bespoke letterforms were made by assembling hand-cut shapes out of paper, with the compositions then printed using risograph processes. No two posters are the same due to the irregularity of risograph printing, reflecting the unique beauty of the slow, handmade design processes celebrated within the exhibition.

(Modus ephemera made in collaboration with Lucy Revell & Molly Warden)


︎︎︎ Brand identity
︎︎︎ Risograph printing
︎︎︎ Typography